In 2017, Fayvor CEO Dana Yobst and her young family donated their belongings and left a wonderful, but unfulfilling life in San Francisco for a dream adventure in South America. After two short months, the overwhelmed family took an emergency flight back to the United States to begin breast cancer treatment. Choosing family over familiarity, they settled in North Carolina and Dana immediately began crippling chemotherapy. Suffering every side-effect imaginable, the fiercely independent business woman learned to rely on others. While breast cancer resources were plentiful, Dana longed for simple-to-hire, trustworthy, comprehensive care from people who intuitively ‘got it’ and could pitch in to do the dishes or prepare belly soothing bone-broth. Emerging from active treatment a year and half later, Dana is euphoric to live another day and carve out a ‘new normal’. With a strong drive to help families in crisis, fate aligned her with her cofounder.